how we work..

the value chain..

a brand is built by passing through these links.. next to each link is its everyday meaning..

1. intellectual groundwork..

   building from the start what the work stands on..

2. multidisciplinary structure..

   looking at a job not from one profession but from several together..

3. ground-breaking innovation..

   taking hold of the same job from where others don't..

4. neuroaesthetic design..

   designing for how the human eye and mind work..

5. social and literary intelligence..

   finding the sentence that moves people..

6. moral texture..

   the honesty that makes work last..

7. harmony..

   the right thing, at the right time, with the right person..

8. value..

   the name of the result when every link falls into place..

through an adman's eyes, the five f's..

before a job is delivered it passes through awareness, idea, benefit, opportunity and action, and is reported to you under these headings..

the full text is on the briefing page

workflow, thirteen steps..

depending on the product, service, person or institution, the method, style, language, budget and schedule may vary..

1. producing the idea..
2. budget planning for the idea..
3. turning the idea into content..
4. shaping the content for the medium or sector..
5. planning the media release process..
6. budget planning for the media..
7. tracking reactions per medium..
8. tactical planning based on reactions..
9. end-of-process media reporting..
10. end-of-process overall campaign reporting..
11. end-of-process media results analysis..
12. end-of-process campaign results analysis..
13. planning the next campaign cycle based on the analysis..

once agreed on this or a similar programme, a detailed quote is presented separately, prepared together with its own internal disciplines..