tables
fixed scope, set duration.. what you get at each table, how long it takes and what's needed to start are written here; the duration starts on the day these are complete.. we tell you the price when we discuss the table..
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the idea table
for those founding a new brand or who have lost their direction
3 weeks
what's inside
- situation reading and market view
- positioning
- name and voice
- a one-page direction document
- to start
- where the business stands today, your goals and two meetings with the decision maker
- decision and revision rounds
- two decision points (position; name and voice), one revision round at each
- out of scope
- logo and visual identity, implementation work; quoted separately
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most chosen
the identity table
for those whose position is clear but whose face is dated
6 weeks
what's inside
- logo and wordmark
- type system
- colour and usage book
- vector and font files
- to start
- a clear position (otherwise we start with the idea table), existing brand files
- decision and revision rounds
- three direction proposals, one choice, then two revision rounds
- out of scope
- production of packaging, signage and print; quoted separately
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the stage table
for those with a story to tell who can't get it heard
8 weeks
what's inside
- campaign design
- content and visual production
- media plan
- solution partner management
- to start
- an established identity and usage book, a set campaign budget
- decision and revision rounds
- concept approval and content approval, two revision rounds at each
- out of scope
- media buying costs, third-party production costs; quoted separately
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the steering table
for those who want their brand run with a steady mind
monthly
what's inside
- a monthly brand mind
- prioritising the work
- solution partner coordination
- regular status report
- to start
- a start of at least three months, one decision meeting a month
- decision and revision rounds
- a plan every month, a status report every month
- out of scope
- new projects outside the table; quoted separately
work that isn't on a table
for work that doesn't fit the four tables, we start with the idea table; the scope comes out there and the price is discussed after..
if you're not sure which table suits you, try the three-question game
work we don't take
- a brochure on its own
- a site refresh that doesn't touch the brand's direction
- social media account management
- one-off ad placement