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journal..

we document what we've tried, what we've learned, and when we've given up.. giving up is evidence, too.. new entries appear first in the turkish journal..

  1. uğurböceği · september 2026

    we gave our character twenty-eight poses..

    we redrew the ladybird in our logo..: the same red, the same spots, but now it listens, explains, points and rejoices.. the logo stayed fixed..; the movement moved to the pages.. it's the one watching what you write in the quote form and peeking out from behind the button..

  2. uğurböceği · september 2026

    our thirty-year-old typeface had no name..

    we opened the file of the typeface we use across all our brands..: made with fontographer in 1998, no family name, no licence trace.. we produced our own typeface instead..: meleke..

  3. uğurböceği · 2022

    we entered the metaverse, then left..

    when a new technology comes out, we first try it with our own money.. what we learned from this trial wasn't the metaverse..: it was how to tell when a technology is early..

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