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journal

we write down what we tried, what we learned and when we gave up — giving up is evidence too.. new entries appear first in the turkish journal.

  1. uğurböceği · september 2026

    we gave our character twenty-eight poses

    we redrew the ladybird in our logo: the same red, the same spots, but now it listens, explains, points and rejoices.. the logo stayed fixed; the movement moved to the pages.. it's the one watching what you write in the quote form and peeking out from behind the button..

  2. uğurböceği · september 2026

    our thirty-year-old typeface had no name

    we opened the file of the typeface we use across all our brands: made with fontographer in 1998, no family name, no licence trace.. we produced our own typeface instead: meleke..

  3. uğurböceği · 2022

    we entered the metaverse, then left

    when a new technology comes out, we first try it with our own money.. what we learned from this trial wasn't the metaverse: it was how to tell when a technology is early..