knowledge ages,
meleke doesn't..

meleke (turkish, from arabic malaka)..: a skill so practised it has become second nature..; craft mastery that comes from doing, not from knowing.. we keep the word because english has no single one for it..

meleke is being able to do it with your eyes closed, adapting to the natural flow and changing dynamics of life.. knowing a job is one thing..; having the meleke to do it is another.. we've been accumulating it since 1991..

artificial intelligence made knowledge cheap.. what's expensive now is knowing which knowledge will be useful..

1. 1991 our founder entered the industry
2. 1999 uğurböceği was founded
3. 2006 we founded our first own brand..: ekstrapazar
4. 2022 we started trying new technologies with our own money
5. 2026 we moved to a thirteen-brand structure

see what we do